011 : Using Adwords for Rapid Business Growth with Brian Kaldenberg

Brian KaldenbergSuccessful entrepreneurs aren’t the people who come up with brilliant, unique ideas. Instead, they’re the ones who solve people’s problems. If you’re banging your head against your desk trying to think of a good idea, you’re doing it all wrong. Talk to people, find out where they’re struggling, and ask them about their ideal solution. BAM! They’re giving you real and proven ideas.

My guest today is neither a writer nor an editor, yet he’s the founder of ProofreadingPal. Brian Kaldenberg is a wildly successful problem solver. He found a specific need (proofreading services), did keyword research to investigate the market, and built a minimum viable product. Now his company is almost four years old and rapidly growing.

We discuss the early days of ProofreadingPal and how Brian grew his business to where it is today. He also shares his Adwords tactics — invaluable information for people trying to drive online traffic.

Here’s what we chat about:

  • Using freelancers to build your minimum viable product
  • The long hours associated with starting a business
  • How Brian vets the proof readers on ProofreadingPal
  • Why it’s good to have competition and how to deal with it
  • All the features left out of first version of ProofreadingPal
  • How to use Adwords to create revenue
  • How you can get feedback from your customers
  • Brian’s advice if you want to start a successful online business using Adwords

Links mentioned in this show include:

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Do you have any experience with Adwords? Let us know in the comments below!

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