Successful entrepreneurs aren’t the people who come up with brilliant, unique ideas. Instead, they’re the ones who solve people’s problems. If you’re banging your head against your desk trying to think of a good idea, you’re doing it all wrong. Talk to people, find out where they’re struggling, and ask them about their ideal solution. BAM! They’re giving you real and proven ideas.
My guest today is neither a writer nor an editor, yet he’s the founder of ProofreadingPal. Brian Kaldenberg is a wildly successful problem solver. He found a specific need (proofreading services), did keyword research to investigate the market, and built a minimum viable product. Now his company is almost four years old and rapidly growing.
We discuss the early days of ProofreadingPal and how Brian grew his business to where it is today. He also shares his Adwords tactics — invaluable information for people trying to drive online traffic.