You probably have an idea for an app or website, and you think that people would use it, but how can you find out what will really happen when you put your product out into the world? The field of user experience is about way more than laying out websites so they’re easy to use — it’s a combination of design, psychology, and science. You have to do research, create a hypothesis, test your hypothesis, and change accordingly. You have to figure out what the user really wants to do.
This week on the podcast, I talk to Mona Patel, the founder and CEO of Motivate Design and UXHires. We talk about what it’s like to found and run a UX agency and what entrepreneurs can do to instantly improve their user’s experience. We even peer out into the future a little, and Mona shares why she thinks virtual reality will completely change the way people experience the world. She says something I have never even thought about that completely blew my mind.
This episode will help you stop building products and start building products that people will actually use.
Podcast: Play in new window | Download (Duration: 40:48 — 38.2MB) | Embed
Search engine optimization (SEO) can mean a lot of things to a lot of different people. We all know the results of SEO — your website gets launched to the front page of Google search results, but very few know what to do to make that happen. Everyone knows that they should be doing it, but they don’t know what it is.
There’s a technology sector that has the potential for insanely high returns, yet no investor wants anywhere near it. On this week’s podcast, I talk to Cindy Gallop, founder of 
Successful entrepreneurs aren’t the people who come up with brilliant, unique ideas. Instead, they’re the ones who solve people’s problems. If you’re banging your head against your desk trying to think of a good idea, you’re doing it all wrong. Talk to people, find out where they’re struggling, and ask them about their ideal solution. BAM! They’re giving you real and proven ideas.
Do you have an app or a business? Are you trying to find an investor? Do you really need an investor? Where can you even find an investor? What would you say to an interested investor? What’s the value of your company? How do you know the value of your company? What on earth are you doing with your life?