013 : It’s not just SEO, it’s building a brand with John DeFeo

John DeFeoSearch engine optimization (SEO) can mean a lot of things to a lot of different people. We all know the results of SEO — your website gets launched to the front page of Google search results, but very few know what to do to make that happen. Everyone knows that they should be doing it, but they don’t know what it is.

And then there’s some people, like John DeFeo, who do this stuff for a living. I invited John on the show to share his knowledge and passion for marketing and branding. We talk about the best practices for both launching a new site or fixing your current site, and he shares why getting to the front page of Google is about so much more than collecting back links.

If you want to build a visible online business or market your product on the web, this is an episode you need to hear.

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012 : Making Sex Tech Mainstream with Cindy Gallop

Cindy Gallop There’s a technology sector that has the potential for insanely high returns, yet no investor wants anywhere near it. On this week’s podcast, I talk to Cindy Gallop, founder of MakeLoveNotPorn.tv (adult content), about the challenges of creating a sex-tech startup and the benefits of removing shame and stigma from the national conversation about sex.

Just a warning, today’s episode contains both adult language and content. This is also one of the most important episodes of the podcast I’ve ever released. The things Cindy Gallop is doing are absolutely amazing, and I’m so honored to have her on the show to share her story. I’ve been a subscriber to MakeLoveNotPorn.tv since seeing her TED talk, and she continues to pave the way towards making the world a better place.

This is one episode you won’t want to miss.

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011 : Using Adwords for Rapid Business Growth with Brian Kaldenberg

Brian KaldenbergSuccessful entrepreneurs aren’t the people who come up with brilliant, unique ideas. Instead, they’re the ones who solve people’s problems. If you’re banging your head against your desk trying to think of a good idea, you’re doing it all wrong. Talk to people, find out where they’re struggling, and ask them about their ideal solution. BAM! They’re giving you real and proven ideas.

My guest today is neither a writer nor an editor, yet he’s the founder of ProofreadingPal. Brian Kaldenberg is a wildly successful problem solver. He found a specific need (proofreading services), did keyword research to investigate the market, and built a minimum viable product. Now his company is almost four years old and rapidly growing.

We discuss the early days of ProofreadingPal and how Brian grew his business to where it is today. He also shares his Adwords tactics — invaluable information for people trying to drive online traffic.

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010 : Getting Investor-Ready with Einas Ibrahim

Einas Ibrahim pictureDo you have an app or a business? Are you trying to find an investor? Do you really need an investor? Where can you even find an investor? What would you say to an interested investor? What’s the value of your company? How do you know the value of your company? What on earth are you doing with your life? 

Einas Ibrahim of Talem Advisory is here to lead you through the darkness. She was a developer before getting into finance and then finally taking on the startup world. She works with early stage ventures and small businesses, providing strategic and financial advisory and getting them investor-ready. Basically, she’s pretty amazing.

On this episode, we discuss how to turn a product into an actual business, as well as explore the world of angel investing and venture capital. If you’re wondering what ABC’s Shark Tank looks like in the real world, here it is.

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009 : Speaking Tech, the required language of the future with Vinay Trivedi

Vinay headshotWhen you come from a non-technical background, listening to developers speak can sound a lot like FDJKFJ CJ KCDJK REJISJ KLSSJ K  SKD.

Fortunately, my guest this week is here to help. Vinay Trivedi is the author of How to Speak Tech: The Non-Techie’s Guide to Technology Basics in Business. In this episode, we talk about specific things that non-technical people should learn in order to remain relevant in the workforce.

When you’re a novice, sometimes you don’t even know what questions you should be asking. Vinay helps lay a solid tech foundation so that you’ll be able to use where ever your learning takes you in the future. If you’re ready for developers to stop sounding like they’re speaking in tongue, it’s time to listen up.

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