034 : The UX of time travel with SFCD Agency

SFCD AgencyIt’s a seemingly simple problem — tell the user what time it is in different countries around the world — with an endless number of solutions. There are a few questions you need to ask yourself before even touching pencil to paper: What’s the best way for humans to manipulate time? And really, what is time?

SFCD Agency took a break from client work to put out its first mobile application: Miranda. It’s a time zone converter with an elegant and unique user interface. In this episode, Yasser, the Head of Product and Strategy, and Dmitry, the Creative Director, share their experience making Miranda.

It’s an inside look at the app creation process within an agency, where ideas are brainstormed and workshopped into their final form.

Here’s what we chat about:

  • Getting started with agency work
  • How many projects that their agency works on at a single time
  • How much apps usually cost, and why people are often surprised by that
  • Why an agency is like a sherpa
  • How they came up with the idea for Miranda
  • How Miranda started as a design challenge to all the designers in the agency
  • Why SFCD created a version of the app that can be touched as soon as possible
  • How long it took to make Miranda
  • The biggest unexpected challenge with creating Miranda
  • How agency work differs from internal projects

Links mentioned in this show include:

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How do you currently keep track of different time zones? Let us know in the comments below!

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