Why you should always use the alt attribute

Google search result for busy calendar

I noticed something strange this week when I was looking at my blog stats: I was getting traffic through direct referral from BuzzFeed.

How odd, I thought. What on Novice No Longer could possibly be relevant to BuzzFeed?

It wasn’t my homepage that was linked, but a specific article: Getting a busy and being social for the socially awkward.

The link was from an article titled 28 Problems Every Type-A Person Will Understand. It wasn’t until I viewed the article and got to number 18 that I realized the relevance — they weren’t linking to my article exactly, but to an image that I used in the article. They just wanted a picture of a busy calendar, which I included in my post.

I headed over to Google (using incognito) and did an image search for the words “busy calendar.” The picture from my blog that BuzzFeed used in its post was the first result.

So how did I get a picture for my blog to be the top image search result for a fairly common phrase (which ultimately resulted in a link from BuzzFeed)?

The answer is simple: alt attributes. Continue reading

020 : Gotta keep hustling with Laura and Sara of DigitalFlash

Laura Sarah DigitalFlashHave you ever gone to an event and thought it was just “meh”? Maybe you signed up because of the awesome lineup of panelists, but the questions posed by the moderator were just boring and there wasn’t any opportunity to ask questions. Or maybe the food sucked and all you wanted was a drink.

Laura and Sara met at a networking event that just didn’t suit their tastes. But they didn’t let it bother them — they turned their experiences into opportunity. Both Sara and Laura knew that together, they could throw amazing events, and they did just that.

DigitalFlash grew out of a desire for the types of events that the cofounders wanted to attend, and people responded. In this podcast, the two co-founders share how their events grew and how they started creating digital experiences for larger companies. If you visited the Samsung booth at the 2014 SXSW, you were a part of their work.

These two women are the very definition of the word hustle — they even left a convention floor in Vegas to appear on this podcast! They never stop.

If you need some motivation to keep on keeping on, this is the episode for you.

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How to quickly make GIFs and become an outsourcing master

Using GIF Brewery to make a GIF

I still have the chat logs from my endless hours spent on AOL Instant Messenger back in high school (2000 – 2004). I rediscovered them recently and spent about ten minutes reading before I couldn’t go on any further. Every other word made me cringe.

There’s a very specific reason why I was cringing: I remembered exactly what I was thinking as I had those conversations, but that is not at all how it came across as I looked back at things. I thought I was properly communicating my thoughts, but everything was actually coming out all wrong. I wasn’t being witty, I was just being a jerk.

I’ve become slightly better with words since then (I hope!) but there’s only so far that text chats can get you. When you’re trying to explain something to someone, there are times when words aren’t enough. You need to show them.

But when you’re not sitting right next to that person, showing can be difficult. There are a few different ways to solve this problem. Chris Ducker, of Virtual Freedom, crafted what he calls the VA Training Trifecta, in which an entrepreneur can either text, audio, video, or some combination therein to communicate tasks with virtual staff.

But there’s another powerful tool that I use nearly everyday to quickly show people exactly what I’m talking about.

I’m talking about GIFs.

A GIF is the perfect communication tool for describing small bits of dynamic information, like how a button animation should work or the way something is working on your computer. You can guarantee that whoever you’re talking to can see exactly what you’re seeing, and it’s much easier to show rather than trying to describe the problem with words or going through the hassle of creating a huge screencast.

If a picture is worth 1,000 words, a GIF is worth over 9,000!

I’ve perfected a system that lets me make GIFs on my Mac in about 30 seconds. I’m going to show you exactly how I do it. Continue reading

019 : Passive income through YouTube and Kindle with Brian Yang

Brian YangMost people think securing passive income is all about releasing a killer online product that generates a boatload of income and will continue to sell itself in perpetuity.

With this mindset, people will often sit around doing nothing, waiting for the “perfect idea” to strike. Or they’ll spend years tweaking their product, making small changes with every new article or tutorial they read, but never actually release the finished version.

But passive income isn’t about creating and releasing a perfect product that nets thousands of dollars. It’s about setting up lots of smaller imperfect products, testing the market, and perfecting the most effective income generators.

Once your goal become diversifying your offerings, instead is creating a perfect single product, you’ll start seeing the money start rolling in. And that money will only snowball larger as it’s reinvested.

My guest today is Brian Yang, an online entrepreneur and the most popular dance teacher for men on YouTube. He shares exactly how he built his YouTube business, as well as what he’s doing in the Kindle Marketplace.

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018 : Peering into the future of tech with Dan Howley

Daniel Howley Laptop MagazineThis episode of the podcast is a little different from the others. Usually my guests share their entrepreneurial stories, step-by-step, in order to help you on your journey. But sometimes we need to step back and take a look at the bigger picture.

This episode is all about ideas. My guest today is Daniel Howley, senior writer at LAPTOP Magazine. We spend an hour talking about tech. But not today’s tech, we talk about what’s going to be happening tomorrow and beyond.

Do you know who made the most money as mobile developers? The people who built the very first iOS apps. If there’s a new paradigm-shift technology coming, you want to start thinking about it now so that you’re able to get in on the ground floor when it launches.

If you’re a technology novice, this episode will take you out of the novice stage.

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