Have you ever gone to an event and thought it was just “meh”? Maybe you signed up because of the awesome lineup of panelists, but the questions posed by the moderator were just boring and there wasn’t any opportunity to ask questions. Or maybe the food sucked and all you wanted was a drink.
Laura and Sara met at a networking event that just didn’t suit their tastes. But they didn’t let it bother them — they turned their experiences into opportunity. Both Sara and Laura knew that together, they could throw amazing events, and they did just that.
DigitalFlash grew out of a desire for the types of events that the cofounders wanted to attend, and people responded. In this podcast, the two co-founders share how their events grew and how they started creating digital experiences for larger companies. If you visited the Samsung booth at the 2014 SXSW, you were a part of their work.
These two women are the very definition of the word hustle — they even left a convention floor in Vegas to appear on this podcast! They never stop.
If you need some motivation to keep on keeping on, this is the episode for you.
Here’s what we chat about:
- Putting the social back in social networking
- The art and science of going to events
- The conversations cofounders have when they first meet
- Seeing opportunity in the things you want to do
- Creating an event where competitors talk together
- Networking by inviting people onto your panel or show
- Hitting Samsung’s goals for SXSW
- What it means to never stop hustling
- The correct way to network
Links mentioned in this show include:
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The Novice No Longer Podcast intro music was composed by the talented Will Larche.
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