When you’re launching a new product or service, getting press on a website like The Verge can really be the deciding factor between massive success and slipping into obscurity. Yet entrepreneurs still make the same mistakes, over and over, when emailing and pitching journalists.
Dan Seifert is a Reviews Editor at The Verge and his email inbox is constantly full of pitches from both solo entrepreneurs and professional marketing companies. In this week’s episode of the podcast, we talk about which emails get replies and which get instantly archived. He also shares the common marketing tactic that comes off as insulting, and how to best build a rapport with journalists before pitching.
After listening to this podcast, you’ll be able to write pitches better than 90 percent of your competitors. And that’s not an exaggeration.
Here’s what we chat about:
- How journalists manage their oft-overwhelming inboxes
- The simple mistake that will greatly increase your change of being ignored
- Tactics for getting noticed if you see a competitor get press
- How to use Twitter to get noticed
- One essential element of a PR email that so many people forget
- Should you email a full pitch or just a teaser to see if they want more info?
- How The Verge communicates with each other behind the scenes
- What you should do if you want to be noticed by Dan right now
Links mentioned in this show include:
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