Some entrepreneurs spend their entire lives trying to build the Next Big Thing, but there’s another much more successful group of business owners: lifestyle entrepreneurs. The best part about being in the latter group is that there is practically no luck involved, just skills that can be practiced and learned. Follow a fairly simple formula and you’ll find success.
On this weeks episode of the podcast, I talked to Massimo, the creator of iReal Pro, an amazing music app that helps musicians practice and prepare for gigs. Massimo has been absolutely killing it with his niche app since 2008, and it doesn’t look like things are slowing down anytime soon.
I really respect Massimo because he had an idea for a useful app, taught himself how to code, and went on to build a product that absolutely dominates his niche. He shares his tactics for getting recurring revenue through in-app purchases, and why he has no fear of larger companies like Apple and Google.
If you want a reliable formula for creating income-generating apps, you’ll want to listen to this episode.