031 : How to raise money to fund your app with Hunter Gray

Hunter Gray from KlutchIn 2011, Hunter Gray turned his app idea into the capital needed in order to get the product built. In this episode of the podcast, he shares exactly how he pitched his idea for the original version of Klutch to investors, and how the venture capital world has changed in just a few short years. Not everyone will be able to turn their ideas into cash, but Hunter explains the methods that worked for him and talks about what might work for you, too.

There’s so much discussion of bootstrapping today (and for good reason, it works), but it’s nice to have a different perspective on building an app business. If you’re dying to get your app idea in front of investors, Hunter explains exactly what you need to do to make that interaction as successful as possible.

Here’s what we chat about:

  • Narrowing down your idea into individual “points of friction”
  • Why scheduling on mobile is particularly difficult and how Hunter turned it into opportunity
  • The presentation that Hunter gave that attracted investors before he had a product
  • What happens when you’re 70 percent done with development and realize you’re short on investor money
  • What it takes to build a killer team that attracts investors
  • Angel investors versus venture capital firms
  • How a Series A funding round today is more like a Series B round of yesteryear
  • When Hunter realized that he needed to scale back the calendar in a calendar-based scheduling app
  • How planning get togethers and events have changed now that everyone has mobile phones
  • Where the name “klutch” came from
  • What made Hunter give up all the branding he had done for Atlas to rename it Klutch
  • How Klutch got articles in the NY Times and Washington Post (among others) and featured in the App Store
  • NEW: Hunter answers one of your questions! Ask your own question here.
  • Hunter explains exactly how to pitch your app to investors if you want to raise money
  • How investors are trading their money for your time

Links mentioned in this show include:

NEW: Ask a developer

Do you have questions about building apps? Now you can submit your question to Novice No Longer podcast and have it answered live on air! Record a question using your computer and it may be answered by some of the top developers in the App Store.

Submit a question now

Did you enjoy this episode? Thank Hunter on Twitter!

If you thought this episode of the podcast was interesting, take a few seconds and let Hunter know by clicking the link below to share via Twitter (you can edit the tweet first):

Click here to thank Hunter on Twitter!


Are you trying to get your app in front of investors? Why? Let us know in the comments below!

Can’t get enough?

There’s a new episode every week, so subscribe to stay in the loop! I have some amazing guests lined up that you won’t want to miss!

Click here to subscribe via iTunes
Click here to subscribe via Stitcher
Click here to subscribe via RSS (non-iTunes feed)

If you have a moment, I’d also really appreciate you leaving an honest rating and review of the Novice No Longer podcast. It helps immensely with iTunes search and ranking, and helps other people discover this new show. You can rate it by clicking here.

Thanks again for listening!

Share what you think