What is one of the biggest mistakes made by aspiring app entrepreneurs? Confusing a product with a business. If you build and release an app, you’re selling a product. What happens when sales dwindle? Do you have a plan for sustainable revenue?
Dan Counsell is the founder of Realmac Software, creators of applications such as RapidWeaver, Ember, and Clear. He’s been in the software business for a while now, and has learned some extremely valuable lessons along the way. In this episode, he shares the story of his very first piece of software, and his shock when people started sending him money for it.
He also walks me through the design, development, and launch of his most recent app, Clear (which I personally use every single day). The app is available for both iOS and an OS X, and he talks about why all developers should be targeting both App Stores.
This episode is about creating an app business, not just a product.
Podcast: Play in new window | Download (Duration: 49:42 — 40.0MB) | Embed
In 2011, Hunter Gray turned his app idea into the capital needed in order to get the product built. In this episode of the podcast, he shares exactly how he pitched his idea for the original version of 
Storytelling has been a part of the human experience since the beginning of history (one of the reasons that we even have history). Our brains are wired to respond to stories — whether it’s an urban legend told to us around a campfire as a child, or the tale of an obese man who lost weight with an all-Subway diet.
The growth tactics you use when your company is just starting out are different from when the company is a few months old. They change even more as the company grows to handle more and more users. Applying the wrong growth tactics, at the wrong times, can be just as bad as not acting at all.
How many unread emails do you have in your inbox? If you went all the way back to the very oldest unread email, do you think you’d actually need it? If not, why is it still there? When are you going to do something about it?