017 : Using apps to fund apps with Bobby Gill

Bobby GillI was really into zines when I was in high school. I spent almost all my time on alt.zines, spent way too much time hunting for old issues of Urban Hermitt, and constantly found myself browsing the fantastic zine section at Tower Records. Almost all my money went to Microcosm Publishing.

But whenever I’d browse Microcosm Publishing, one number always caught my eye: the wholesale pricing. It was so much less than the full price. I wanted to pay that price, not retail.

I launched my own zine distribution, Deranged Distro, and stocked only the zines that I wanted to read. Selling copies more than made up for the cost of the issues I bought myself. It was a perfect situation.

My guest today is Bobby Gill, founder of BlueLabel Labs. BlueLabel Labs doesn’t just build apps for other people, it spends half its time working on its own mobile applications. Bobby has a passion for apps and some fantastic business insights. He even shares the reason why his new iOS game is only available in Canada.

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015 : Podcasting for business and pleasure with Steve Young

Steve YoungThe Novice No Longer Podcast is getting meta. This week’s guest is the talented Steve Young, post of the Mobile App Chat podcast. I’m so excited to have another podcaster on the show because we get to talk about one of my favorite topics ever: podcasting. Steve walks you through, step-by-step, how to create your own podcast. He’s got so many tips and tricks that I’m now completely changing around my podcast processing process!

He also talks about his new membership site, App Masters, which has a ton of great courses to help you build a business around your apps. We also talk about mastermind groups, which have been instrumental to Steve’s success. I’m now totally inspired to start my own.

This episode was just plain fun to record. I’m sure you’ll be able to tell.

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014 : The User Doesn’t Always Need It Easy with Mona Patel

Mona Patel Motivate DesignYou probably have an idea for an app or website, and you think that people would use it, but how can you find out what will really happen when you put your product out into the world? The field of user experience is about way more than laying out websites so they’re easy to use — it’s a combination of design, psychology, and science. You have to do research, create a hypothesis, test your hypothesis, and change accordingly. You have to figure out what the user really wants to do.

This week on the podcast, I talk to Mona Patel, the founder and CEO of Motivate Design and UXHires. We talk about what it’s like to found and run a UX agency and what entrepreneurs can do to instantly improve their user’s experience. We even peer out into the future a little, and Mona shares why she thinks virtual reality will completely change the way people experience the world. She says something I have never even thought about that completely blew my mind.

This episode will help you stop building products and start building products that people will actually use.

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002 : Getting press in a crowded marketplace with Daniel Howley

NNL PodcastLAPTOP Magazine’s Daniel Howley joins me to talk about the do’s and don’ts about pitching your product to the press. Tech journalists’ email inboxes are particularly full this time of year because of CES, an annual trade show that’s the main event for many companies in the technology industry.

But with lots of emails comes lots of inefficient emails. Did you know that out of 50 PR emails, Daniel only actually uses about five? If you’re a small startup or sole developer, you need to be one of those five emails in order to survive.

Daniel shares what it takes to get read and noticed, and these strategies can be applied immediately.

(Hint: It’s not as hard as you might think.) Continue reading