004 : Conquering the niche app and reaping the rewards with Massimo Biolcati

NNL PodcastSome entrepreneurs spend their entire lives trying to build the Next Big Thing, but there’s another much more successful group of business owners: lifestyle entrepreneurs. The best part about being in the latter group is that there is practically no luck involved, just skills that can be practiced and learned. Follow a fairly simple formula and you’ll find success.

On this weeks episode of the podcast, I talked to Massimo, the creator of iReal Pro, an amazing music app that helps musicians practice and prepare for gigs. Massimo has been absolutely killing it with his niche app since 2008, and it doesn’t look like things are slowing down anytime soon.

I really respect Massimo because he had an idea for a useful app, taught himself how to code, and went on to build a product that absolutely dominates his niche. He shares his tactics for getting recurring revenue through in-app purchases, and why he has no fear of larger companies like Apple and Google.

If you want a reliable formula for creating income-generating apps, you’ll want to listen to this episode.

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003 : Building the ultimate roommate finder with Ajay Yadav

NNL PodcastWhat would you do if you came back to your apartment after a trip abroad to find out that your roommate had disappeared with the deposit, the locks had been changed, and your stuff was missing? I know my response would involve a large number of guttural screams and a healthy amount of crying.

Ajay, on the other hand, used it as inspiration to build Roomi, an app that helps people find ideal roommates. List or browse apartments, describe your lifestyle, and never get stuck with a nightmare roommate again.

After a ton of research, Ajay built Roomi from scratch — learning Objective-C in a few months using free online resources, hiring a designer, and creating a minimum viable product (MVP). He’s learned from past mistakes and really did it right this time.

If you’re still struggling to figure out your best next move, listen to this episode and follow in Ajay’s steps. You’ll come out with an awesome product.

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Epiphanies I had while teaching myself to code

Learn to code

It’s been about a year since I decided to teach myself to code. At the time, I had a bachelor’s degree in English, a job in retail, and zero knowledge about programming. I’d had minute brushes with coding in the past but hadn’t even thought about math or coding since high school.

The impetus for learning to code came from my growing addiction to Hacker News. I, too, wanted to build cool things and understand how web apps and programs worked. I wanted to have an app in the App Store, dammit. I wanted to start a business.

But, for someone who couldn’t tell JavaScript from Common Lisp, I had no idea where to start. Continue reading

Programming, Rubik’s Cubes, and unconscious incompetence

Rubik's Cube

The “conscious competence” learning model describes four stages of competence. The first stage is “unconscious incompetence,” which is the state of not even knowing what you don’t know. Not even Google can help because you don’t even know what to type into the search bar. Last year, when I made the decision to learn how to code, this is how I felt. I was an English major in college and had used it to rack up retail experience. My knowledge of computers, while passionate, came strictly from recreational experience. Continue reading

How I made my iPhone app: from idea to app store

Reader Tracker Screens

UPDATE: When you’re done with this article, check out how I made (and got press on Lifehacker and Yahoo! for) my OS X app WorkBurst, two years later. I learned a lot in that time!

My first iPhone app, Reader Tracker, is officially available in the iPhone/iPad App Store! It’s been a long journey from idea to app store (much of which was spent distracted by other half-finished projects) so it’s very exciting to finally see a finished product available for sale.

Coming from a non-technical background, I wanted to show the work that got an app into the App Store. There are numerous articles imploring “idea” entrepreneurs to stop searching for a technical co-founder and to hire freelance. And this is another one of those articles. While building an iPhone app is a bit different than building a website/web application, the principals are the same. Continue reading