026 : How to hire a coder without learning code

Dann Berg You have an idea for an app. Maybe you’ve even made some sketches or you have the full wireframes done. Now it’s time to hire a developer…but you don’t have any idea where to begin.

In this episode of the podcast, I share exactly what you need to do to get an app in the app store. We start with your mockups then move into finding a developer, communicating with that developer, and submitting your app. This is the entire process.

If you’re ready to finally get that app in the app store, listen in.

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021 : Pitching, press, and passion with TechRadar’s Joe Osborne

Joe Osborne of TechRadar When I was in high school, I had no idea what I wanted to do with my life. I ended up taking a theater class as an elective freshman year (my mother’s suggestion) and loved it. I took more and more classes until I was eventually staring in almost all my high school plays (oh god, don’t click that link).

It only seemed natural to carry that passion over to college (as I still had no idea what I wanted to do) so I enrolled as a Theater major. But when I got to college, I just didn’t feel like acting any more. It was my creative writing classes that were the most fun for me, so I switched to an English and Creative Writing tract. For my honors thesis, I wrote a play.

But I still didn’t know what I wanted to do. When I graduated, I got a job in the mall at French Connection selling clothes. I was still working retail when I launched my first blog, IAmDann.com, and just wrote about random stuff. Seriously, go back to the first posts on IAmDann.com and check out the unorganized and unfocused content I was producing.

But I kept writing, and kept posting content. And after a couple years, I had a realization:

I was a writer who wrote a play and had a two-year-old blog.

As I was doing all that work, it didn’t feel like I was accomplishing anything. And even though I didn’t have much focus during any of that time, I suddenly had a pretty impressive sounding CV.

I used that blog to land a full-time writing job at LAPTOP Magazine, and the rest is history.

When people say that you should follow your passion and do what you love, it’s because someday it’ll be valuable. If you love video games, and write a short post after every video game you play, it won’t feel like work. You might not even get any traffic. But eventually you’ll have a massive portfolio of work and you can turn that into a real, paying job.

My guest today is Joe Osborne, Reviews Editor at TechRadar, who is passionate about technology and video games. Unlike me, he had focus from early on, writing for small local blogs and systematically working his way up to his current position. In this episode of the podcast, he shares exactly how he did it, what he looks for in pitches, and shares his thoughts on the future of tech.

This episode is just plain fun, and it goes to show that you really should be pursuing your passion, even if it doesn’t feel like you’re getting anywhere as you’re doing it.

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017 : Using apps to fund apps with Bobby Gill

Bobby Gill I was really into zines when I was in high school. I spent almost all my time on alt.zines, spent way too much time hunting for old issues of Urban Hermitt, and constantly found myself browsing the fantastic zine section at Tower Records. Almost all my money went to Microcosm Publishing.

But whenever I’d browse Microcosm Publishing, one number always caught my eye: the wholesale pricing. It was so much less than the full price. I wanted to pay that price, not retail.

I launched my own zine distribution, Deranged Distro, and stocked only the zines that I wanted to read. Selling copies more than made up for the cost of the issues I bought myself. It was a perfect situation.

My guest today is Bobby Gill, founder of BlueLabel Labs. BlueLabel Labs doesn’t just build apps for other people, it spends half its time working on its own mobile applications. Bobby has a passion for apps and some fantastic business insights. He even shares the reason why his new iOS game is only available in Canada.

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How I built and promoted WorkBurst, my first OS X app

workburst-bts-header

My first OS X app, WorkBurst, is now available in the App Store! To celebrate, I want to share with you my entire process, from idea to app release. I did everything without writing a single line of code. The total cost? $304.

The most important lesson here is that you don’t need to learn how to code to make apps. You should learn to code if you want to know how to code. If you want to make apps, there are other, more direct paths to take.

Here’s mine. Continue reading →

5 reasons why creating a popular app is harder than it looks

Flappy Bird start screen

When a game like Flappy Bird is able to hold steady at the top of Apple’s charts, it’s easy to think that creating a hit app is easy. After all, how hard could it be to create a game like that? A few pixel animations, some tap controls, and you’re done.

But, just like getting your scribbles featured in the Museum of Modern Art, creating a runaway hit application is a lot harder than it looks. Sure, learning to write the actual code can be a challenge, but these days there’s a lot more working against you than that. Continue reading →