LAPTOP Magazine’s Daniel Howley joins me to talk about the do’s and don’ts about pitching your product to the press. Tech journalists’ email inboxes are particularly full this time of year because of CES, an annual trade show that’s the main event for many companies in the technology industry.

But with lots of emails comes lots of inefficient emails. Did you know that out of 50 PR emails, Daniel only actually uses about five? If you’re a small startup or sole developer, you need to be one of those five emails in order to survive.

Daniel shares what it takes to get read and noticed, and these strategies can be applied immediately.

(Hint: It’s not as hard as you might think.) Continue reading →

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