Non-Programmer’s Guide to Getting an App in the App Store

I’ll be your guide into the app world.

Building an app is fun but challenging, even without writing a single line of code. In this class we’ll work together to flesh out the nitty-gritty details of your concepts and transform them into a solid game plan for getting an app into the App Store. In my New York City workshop, we work together to turn undeveloped app ideas into specific action items. Students leave knowing the exact steps needed to make their app a reality. If you’re ready to make an app, here’s how my class will help you: I’ll teach you a new way to think about your app idea, which will help you avoid wasting your most valuable resources: time and money. Then we’ll cover methods to create readable mockups and wireframes that can be converted directly into code. After that, I’ll teach you my system for finding a talented, pre-vetted app developer without starting a bidding war or devaluing their work. You don’t have to settle for some overseas firm that doesn’t communicate well and is only trying to make a quick buck. Best of all, you’ll pay a fraction of the cost compared to most app development companies (all while knowing you aren’t ripping anyone off!). I’ll show you exactly how to hire a freelancer and structure the contract. You’ll learn how to protect your idea (without spending a dime!) and how to prevent your developer from disappearing with your assets and your cash. In this class, we cover:

  • Separating good ideas from junk ideas
  • Thinking like a developer
  • Elements of a successful app
  • User experience (UX)
  • User interface (UI)
  • Determining your app’s essential features
  • Drawing the perfect mockups
  • Turning mockups into wireframes
  • Finding and hiring an app developer

The workshop includes hands-on time, allowing you to immediately apply my principles to your apps. This will allow you to figure out the challenging parts and ask questions before the class is done. You’ll walk away from the class knowing how to:

  • Develop a mobile app, from idea to .ipa
  • Design a beautiful user interface, no prior experience required
  • Build readable mockups and wireframes
  • Fill your app with data without manually entering everything
  • Speak intelligently with developers
  • Find a freelance developer without creating a bidding war
  • Determine advanced topics for further studies

Dann is a wonderful instructor and the class was entertaining and upbeat. He offered us several useful methods to develop new App ideas and to evolve them to fully functional income-generating Apps in the App Store.

Happiness Coach and TEDx Presenter


Can’t wait to get started?

8-Things-book-200pxYou can download my ebook 8 Things to Learn Before Starting Your App right now and start reading immediately. This is the book I wish I had when I was working retail and created my first iPhone app in my free time. The book touches on eight major principles, including:

  • Why you shouldn’t worry about people stealing your idea
  • How to get valuable feedback on your app
  • Why it’s great to create an app with lots of competition
  • How to know when it’s time to move on to a new idea
  • And more!

I’ll give you this ebook for free when you sign up for my newsletter. You’ll join hundreds of readers getting exclusive strategies and tactics directly in their inbox. Subscribers get first access to all my best material. Enter your email address below and get instant access to 8 Things to Learn Before Making Your App.


This class is great for people who have an idea for an app, don't know how to program, and need help getting started.

Shir Consulting


Not in New York?

For now, there’s no way to take the workshop if you’re outside of New York City, but a full online course is in the works! This digital version will include all the information covered the NYC workshop, plus a ton of content that won’t fit into the two-hour local class. I’ll give you everything you need to go from zero experience to selling and marketing an app. As a former tech journalist, I’ll give you the inside scoop on pitching to the press and show you five things that 90% of press releases do wrong.teach you exactly how to write killer emails that won’t disappear If you have no idea where to start, my online course will get you to the next level. The digital course includes:

  • Hours of video content
  • Slides for the entire course
  • Worksheets for developing your idea
  • My exact scripts for hiring and managing freelancers
  • Example PDF mockup files
  • Full transcriptions and audio versions

My newsletter subscribers will be the first to know when the online app-building course is available, so join if you want me to keep you in the loop. You’ll also get a copy of my ebook 8 Things to Learn Before Making Your App.


Dann was friendly and knowledgeable. His explanations where clear and precise. This is a great class to get your feet wet on UX design and general principles and approaches to working with mobile applications.

Senior Designer


Who the heck am I?

Dann Berg GifI was working in retail when I created my first app, Reader Tracker, in my free time without leaning a single line of code. App building remained a hobby as I became a staff writer for LAPTOP Magazine and then accepted a position as Reviews Editor at The Verge. But helping people turn their ideas into shippable products is my true passion, so I resigned from The Verge in November 2013 to teach full-time. I was a finalist in the Summer 2012 Angelhack hackathon, for building a luxury hotel booking website called The Stayover in 24 hours. I currently have two apps in the iOS App Store, Reader Tracker (mentioned in the Wall Street Journal and Parents Magazine) and Watcher Tracker, and have a few other apps in production.


Dann gives exactly what he advertises, and more. He is patient and clear, and especially good at demystifying this process for beginners.

Qlovi


Money Back GuarenteeBacked by a 100% money-back guarantee!

I’ve been teaching this class for a long time and I’m so confident that you’ll find it worth your time that I’m offering a 100% money-back guarantee to every single one of my students. If you attend my workshop and don’t find the of the information useful, simply send me an email within 30 days and I’ll give you back the full cost of the class, including fees. No questions asked.


I would recommend anyone thinking of developing an app or website to take this class first before delving into anything on their own, it will save you tons of time and money.


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Clear, practical class. If you're serious about creating an app, Dann will walk you through, share resources, and offer help afterwards. This class is an excellent investment.

Senior Web Producer

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