journalism

NNL Podcast When you’re launching a new product or service, getting press on a website like The Verge can really be the deciding factor between massive success and slipping into obscurity. Yet entrepreneurs still make the same mistakes, over and over, when emailing and pitching journalists.

Dan Seifert is a Reviews Editor at The Verge and his email inbox is constantly full of pitches from both solo entrepreneurs and professional marketing companies. In this week’s episode of the podcast, we talk about which emails get replies and which get instantly archived. He also shares the common marketing tactic that comes off as insulting, and how to best build a rapport with journalists before pitching.

After listening to this podcast, you’ll be able to write pitches better than 90 percent of your competitors. And that’s not an exaggeration.

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NNL Podcast LAPTOP Magazine’s Daniel Howley joins me to talk about the do’s and don’ts about pitching your product to the press. Tech journalists’ email inboxes are particularly full this time of year because of CES, an annual trade show that’s the main event for many companies in the technology industry.

But with lots of emails comes lots of inefficient emails. Did you know that out of 50 PR emails, Daniel only actually uses about five? If you’re a small startup or sole developer, you need to be one of those five emails in order to survive.

Daniel shares what it takes to get read and noticed, and these strategies can be applied immediately.

(Hint: It’s not as hard as you might think.) Continue reading →