{"id":1178,"date":"2014-09-25T09:52:25","date_gmt":"2014-09-25T13:52:25","guid":{"rendered":"http:\/\/novicenolonger.com\/?p=1178"},"modified":"2023-01-13T17:21:22","modified_gmt":"2023-01-13T22:21:22","slug":"carefully-crafted-app-launch-with-jeremy-olson","status":"publish","type":"post","link":"https:\/\/novicenolonger.com\/carefully-crafted-app-launch-with-jeremy-olson\/","title":{"rendered":"030 : A carefully crafted app launch with Jeremy Olson"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1181\" data-permalink=\"https:\/\/novicenolonger.com\/carefully-crafted-app-launch-with-jeremy-olson\/jeremy-olson-tapity\/\" data-orig-file=\"https:\/\/i0.wp.com\/novicenolonger.com\/wp-content\/uploads\/2014\/09\/jeremy-olson-tapity.jpg?fit=150%2C150&amp;ssl=1\" data-orig-size=\"150,150\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"jeremy-olson-tapity\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/novicenolonger.com\/wp-content\/uploads\/2014\/09\/jeremy-olson-tapity.jpg?fit=150%2C150&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/novicenolonger.com\/wp-content\/uploads\/2014\/09\/jeremy-olson-tapity.jpg?fit=150%2C150&amp;ssl=1\" class=\"alignright size-full wp-image-1181\" src=\"https:\/\/i0.wp.com\/novicenolonger.com\/wp-content\/uploads\/2014\/09\/jeremy-olson-tapity.jpg?resize=150%2C150\" alt=\"Jeremy Olson Tapity\" width=\"150\" height=\"150\" srcset=\"https:\/\/i0.wp.com\/novicenolonger.com\/wp-content\/uploads\/2014\/09\/jeremy-olson-tapity.jpg?w=150&amp;ssl=1 150w, https:\/\/i0.wp.com\/novicenolonger.com\/wp-content\/uploads\/2014\/09\/jeremy-olson-tapity.jpg?resize=57%2C57&amp;ssl=1 57w, https:\/\/i0.wp.com\/novicenolonger.com\/wp-content\/uploads\/2014\/09\/jeremy-olson-tapity.jpg?resize=72%2C72&amp;ssl=1 72w, https:\/\/i0.wp.com\/novicenolonger.com\/wp-content\/uploads\/2014\/09\/jeremy-olson-tapity.jpg?resize=114%2C114&amp;ssl=1 114w, https:\/\/i0.wp.com\/novicenolonger.com\/wp-content\/uploads\/2014\/09\/jeremy-olson-tapity.jpg?resize=144%2C144&amp;ssl=1 144w, https:\/\/i0.wp.com\/novicenolonger.com\/wp-content\/uploads\/2014\/09\/jeremy-olson-tapity.jpg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"(max-width: 150px) 100vw, 150px\" data-recalc-dims=\"1\" \/>It&#8217;s easy to look at somebody like Jeremy Olson and think, &#8220;wow, this guy came out of nowhere and just dominated the app scene!&#8221; His created his first app, <a href=\"https:\/\/itunes.apple.com\/us\/app\/grades-3\/id427900301?mt=8\" target=\"_blank\" rel=\"noopener\">Grades<\/a>, while still in college, and it won him Apple&#8217;s prestigious Design Award in 2011. From there, he founded <a href=\"http:\/\/tapity.com\/\" target=\"_blank\" rel=\"noopener\">Tapity<\/a>, an app development company that just launched its newest app <a href=\"https:\/\/itunes.apple.com\/us\/app\/hours-time-tracking\/id895933956?mt=8\" target=\"_blank\" rel=\"noopener\">Hours<\/a>. He&#8217;s also the co-author of the popular <a href=\"http:\/\/nathanbarry.com\/app-design-handbook\/\" target=\"_blank\" rel=\"noopener\">App Design Handbook<\/a>.<\/p>\n<p>But creating a beautiful product\u00a0is only one step in the process of releasing successful apps. In this interview, Jeremy takes me back to the beginning, and shares how he used a journal-like blog to make industry connections and build an audience before he even knew what he was doing. He also talks about turning app releases into launch <em>events<\/em>, which explains why\u00a0Hours was covered by almost every major tech news website.<\/p>\n<p>With over a million apps in the App Store, app success really is all about the launch. Jeremy shares exactly how he does it.<\/p>\n<p><!--more--><\/p>\n<p><strong>Here&#8217;s what we chat about:<\/strong><\/p>\n<ul>\n<li>The failures Jeremy faced before his public success<\/li>\n<li>Jeremy&#8217;s thoughts on Apple&#8217;s new programming language Swift<\/li>\n<li>Where the inspiration for Jeremy&#8217;s first app Grades came from<\/li>\n<li>Jeremy&#8217;s original challenges with Objective-C and how he finally broke through<\/li>\n<li>Why Jeremy isn&#8217;t afraid of having any of his ideas stolen<\/li>\n<li>Making interactions not just usable, but &#8220;delightful&#8221;<\/li>\n<li>The &#8220;marketing&#8221; work that Jeremy did before he launched his first app<\/li>\n<li>What &#8220;launch day&#8221; looks like at Tapity<\/li>\n<li>The power of an email list<\/li>\n<li>Why teaching is so important, especially in the tech industry<\/li>\n<li>Jeremy&#8217;s advice for people with an idea for an app but no app experience<\/li>\n<\/ul>\n<h2>Links mentioned in this show include:<\/h2>\n<ul>\n<li>Apps: <a href=\"https:\/\/itunes.apple.com\/us\/app\/grades-3\/id427900301?mt=8\" target=\"_blank\" rel=\"noopener\">Grades<\/a>, <a href=\"https:\/\/itunes.apple.com\/app\/id565108517\" target=\"_blank\" rel=\"noopener\">Languages<\/a>, <a href=\"https:\/\/itunes.apple.com\/us\/app\/hours-time-tracking\/id895933956?mt=8\" target=\"_blank\" rel=\"noopener\">Hours<\/a><\/li>\n<li><a href=\"http:\/\/tapity.com\/\" target=\"_blank\" rel=\"noopener\">Tapity<\/a><\/li>\n<li><a href=\"https:\/\/medium.com\/@jerols\/how-hours-became-a-top-grossing-app-c9b5abfcda7f\" target=\"_blank\" rel=\"noopener\">How Hours became a top grossing app<\/a><\/li>\n<li><a href=\"http:\/\/nathanbarry.com\/app-design-handbook\/\" target=\"_blank\" rel=\"noopener\">App Design Handbook<\/a><\/li>\n<li>Jeremy&#8217;s upcoming <a href=\"http:\/\/www.tapity.com\/app-making\/\" target=\"_blank\" rel=\"noopener\">App Making Video Course<\/a><\/li>\n<li>Ready to create your own website? <a title=\"How to launch your own website\" href=\"http:\/\/novicenolonger.com\/launch-your-own-website\/\">Here&#8217;s my free online course<\/a><\/li>\n<\/ul>\n<h2><span style=\"color: #ff0000;\">NEW:<\/span> Ask a developer<\/h2>\n<p>Do you have questions about building apps? Now you can submit your question to Novice No Longer podcast and have it answered live on air! Record a question using your computer and it could\u00a0be answered by some of the top developers in the App Store.<\/p>\n<p><a title=\"Ask a developer\" href=\"http:\/\/novicenolonger.com\/ask-a-developer\/\"><strong>Submit a question now<\/strong><\/a><\/p>\n<h2>Did you enjoy this episode? Thank Jeremy on Twitter!<\/h2>\n<p>If you thought this episode of the podcast was interesting, take a few seconds and let Jeremy\u00a0know by clicking the link below to share via Twitter (you can edit the tweet first):<\/p>\n<p><a href=\"https:\/\/twitter.com\/intent\/tweet?text=Thanks+%40jerols+for+being+a+guest+on+%40DannBerg%27s+Novice+No+Longer+podcast%21+http%3A%2F%2Fnovicenolonger.com%2Fcarefully-crafted-app-launch-with-jeremy-olson\" target=\"_blank\" rel=\"noopener\"><strong>Click here to thank Jeremy on Twitter!<\/strong><\/a><\/p>\n<h2>Comments?<\/h2>\n<p>What are you doing to build your email list?\u00a0<strong>Let us know in the comments below!<\/strong><\/p>\n<h2>Can&#8217;t get enough?<\/h2>\n<p>There&#8217;s a new episode every week, so subscribe to stay in the loop! I have some amazing guests lined up that you won&#8217;t want to miss!<\/p>\n<p><a href=\"http:\/\/novicenolonger.com\/itunes\" target=\"_blank\" rel=\"noopener\"><strong>Click here to subscribe via iTunes<\/strong><\/a><br \/>\n<a href=\"http:\/\/www.stitcher.com\/s?fid=41763&amp;refid=stpr\" target=\"_blank\" rel=\"noopener\"><strong>Click here to subscribe via Stitcher<\/strong><\/a><a href=\"http:\/\/novicenolonger.com\/itunes\" target=\"_blank\" rel=\"noopener\"><br \/>\n<\/a><a href=\"http:\/\/novicenolonger.com\/feed\/podcast\/\" target=\"_blank\" rel=\"noopener\"><strong>Click here to subscribe via RSS (non-iTunes feed)<\/strong><\/a><\/p>\n<p>If you have a moment, I\u2019d also really appreciate you leaving an honest rating and review of the Novice No Longer podcast. It helps immensely with iTunes search and ranking, and helps other people discover this new show. You can rate it by clicking <a href=\"http:\/\/novicenolonger.com\/itunes\" target=\"_blank\" rel=\"noopener\"><strong>here<\/strong><\/a>.<\/p>\n<p>Thanks again for listening!<\/p>\n\n<div style=\"display: block !important; margin:0 !important; padding: 0 !important\" id=\"wpp_popup_post_end_element\"><\/div><div class=\"powerpress_player\" id=\"powerpress_player_2301\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-1178-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/novicenolonger-podcast.s3.amazonaws.com\/NNL030.mp3?_=1\" \/><a href=\"https:\/\/novicenolonger-podcast.s3.amazonaws.com\/NNL030.mp3\">https:\/\/novicenolonger-podcast.s3.amazonaws.com\/NNL030.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"https:\/\/novicenolonger-podcast.s3.amazonaws.com\/NNL030.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/novicenolonger.com\/?powerpress_pinw=1178-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/novicenolonger-podcast.s3.amazonaws.com\/NNL030.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"NNL030.mp3\">Download<\/a> (Duration: 49:22 &#8212; 39.7MB) | <a href=\"#\" class=\"powerpress_link_e\" title=\"Embed\" onclick=\"return powerpress_show_embed('1178-podcast');\" rel=\"nofollow\">Embed<\/a><\/p><p class=\"powerpress_embed_box\" id=\"powerpress_embed_1178-podcast\" style=\"display: none;\"><input id=\"powerpress_embed_1178-podcast_t\" type=\"text\" value=\"&lt;iframe width=&quot;320&quot; height=&quot;30&quot; src=&quot;https:\/\/novicenolonger.com\/?powerpress_embed=1178-podcast&amp;amp;powerpress_player=mediaelement-audio&quot; title=&quot;Blubrry Podcast Player&quot; frameborder=&quot;0&quot; scrolling=&quot;no&quot;&gt;&lt;\/iframe&gt;\" onclick=\"javascript: this.select();\" onfocus=\"javascript: this.select();\" style=\"width: 70%;\" readOnly\/><\/p><!--powerpress_player-->","protected":false},"excerpt":{"rendered":"<p>It&#8217;s easy to look at somebody like Jeremy Olson and think, &#8220;wow, this guy came out of nowhere and just dominated the app scene!&#8221; His created his first app, Grades, while still in college, and it won him Apple&#8217;s prestigious Design Award in 2011. From there, he founded Tapity, an app development company that just [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[68],"tags":[29,4,46,109,39,111,40,101,26,27,45,30,86,83,134,84,38,73,74,75,72,43],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p46r0N-j0","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/posts\/1178"}],"collection":[{"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/comments?post=1178"}],"version-history":[{"count":10,"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/posts\/1178\/revisions"}],"predecessor-version":[{"id":1549,"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/posts\/1178\/revisions\/1549"}],"wp:attachment":[{"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/media?parent=1178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/categories?post=1178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/tags?post=1178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}