{"id":687,"date":"2014-03-04T20:57:34","date_gmt":"2014-03-05T01:57:34","guid":{"rendered":"http:\/\/novicenolonger.com\/?page_id=687"},"modified":"2016-01-13T16:32:30","modified_gmt":"2016-01-13T21:32:30","slug":"turning-emails-into-press","status":"publish","type":"page","link":"https:\/\/novicenolonger.com\/turning-emails-into-press\/","title":{"rendered":"Turning Emails into Press"},"content":{"rendered":"

\"Emails<\/p>\n

My upcoming book, Turning Emails into Press: Getting and Keeping Journalists\u2019 Attention<\/em>\u00a0exposes exactly how the press world works, showing you exactly what you need to do to get your product or service to stand out. I delve into the psychology of a journalist, which will help you highlight the most useful information about your product and greatly increase your email response rates.<\/p>\n

The book is a product of both my personal experiences, as a staff writer for Laptop Magazine<\/em> and the Reviews Editor at The Verge<\/em>, as well as dozens of interviews with technology journalists. Each writer shares exactly what they\u2019re thinking when they\u2019re checking their email, and exactly what you need to do to catch their attention.<\/p>\n

Why share this information with you?<\/strong> Because it helps everyone involved. Knowing how to craft a proper pitch doesn\u2019t just help entrepreneurs get higher response rates. It also helps journalists manage their email inboxes and find winning products to cover. When a pitch is well written, a journalist can immediately know if it\u2019s relevant, or can pass the information along to a coworker who covers that specific beat.<\/p>\n

The full book covers:<\/strong><\/p>\n