{"id":557,"date":"2014-02-13T08:00:00","date_gmt":"2014-02-13T13:00:00","guid":{"rendered":"http:\/\/novicenolonger.com\/?p=557"},"modified":"2023-01-13T17:04:05","modified_gmt":"2023-01-13T22:04:05","slug":"getting-the-verge-to-take-notice-dan-seifert","status":"publish","type":"post","link":"https:\/\/novicenolonger.com\/getting-the-verge-to-take-notice-dan-seifert\/","title":{"rendered":"007 : Getting The Verge to take notice with Dan Seifert"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-405\" src=\"https:\/\/i0.wp.com\/novicenolonger.com\/wp-content\/uploads\/2014\/01\/nnl-150x150.png?resize=150%2C150\" alt=\"NNL Podcast\" width=\"150\" height=\"150\" data-recalc-dims=\"1\" \/>When you&#8217;re launching a new product or service, getting press on a website like <em>The Verge<\/em> can really be the deciding factor between massive success and slipping into obscurity. Yet entrepreneurs still make the same mistakes, over and over, when emailing and pitching journalists.<\/p>\n<p><a href=\"https:\/\/twitter.com\/dcseifert\u200e\" target=\"_blank\" rel=\"noopener\">Dan Seifert<\/a> is a Reviews Editor at <em>The Verge<\/em> and his email inbox is constantly full of pitches from both solo entrepreneurs and professional marketing companies. In this week&#8217;s episode of the podcast, we talk about which emails get replies and which get instantly archived. He also shares the common marketing tactic that comes off as insulting, and how to best build a rapport with journalists before pitching.<\/p>\n<p>After listening to this podcast, you&#8217;ll be able to write pitches better than 90 percent of your competitors. And that&#8217;s not an exaggeration.<\/p>\n<p><!--more--><\/p>\n<p><strong>Here&#8217;s what we chat about:<\/strong><\/p>\n<ul>\n<li>How journalists manage their oft-overwhelming inboxes<\/li>\n<li>The simple mistake that will greatly increase your change of being ignored<\/li>\n<li>Tactics for getting noticed if you see a competitor get press<\/li>\n<li>How to use Twitter to get noticed<\/li>\n<li>One essential element of a PR email that so many people forget<\/li>\n<li>Should you email a full pitch or just a teaser to see if they want more info?<\/li>\n<li>How <em>The Verge<\/em> communicates with each other behind the scenes<\/li>\n<li>What you should do if you want to be noticed by Dan right now<\/li>\n<\/ul>\n<h2>Links mentioned in this show include:<\/h2>\n<ul>\n<li><a title=\"These 2 email folders should be controlling your inbox\" href=\"http:\/\/novicenolonger.com\/2-email-folders-to-rule-them-all\/\">Managing your inbox with two simple folders<\/a><\/li>\n<li><a href=\"http:\/\/www.theverge.com\/2013\/8\/6\/4594158\/fitness-tracker-quantified-self-workout\" target=\"_blank\" rel=\"noopener\">The quantified workout: one run, eight trackers<\/a><\/li>\n<\/ul>\n<h2>Did you enjoy this episode? Thank Dan on Twitter!<\/h2>\n<p>If you thought this episode of the podcast was interesting, take a few seconds and let Dan\u00a0know by clicking the link below to share via Twitter:<\/p>\n<p><a href=\"https:\/\/twitter.com\/intent\/tweet?text=Thanks+%40dcseifert+for+being+a+guest+on+%40DannBerg%27s+Novice+No+Longer+podcast%21\" target=\"_blank\" rel=\"noopener\"><strong>Click here to thank Dan on Twitter!<\/strong><\/a><\/p>\n<h2>Comments?<\/h2>\n<p>Have you written any pitches that have fallen flat?\u00a0<strong>Let us know in the comments below!<\/strong><\/p>\n<h2>Can&#8217;t get enough?<\/h2>\n<p>There&#8217;s a new episode every week, so subscribe to stay in the loop! I have some amazing guests lined up that you won&#8217;t want to miss!<\/p>\n<p><a href=\"http:\/\/novicenolonger.com\/itunes\" target=\"_blank\" rel=\"noopener\"><strong>Click here to subscribe via iTunes<\/strong><\/a><br \/>\n<a href=\"http:\/\/www.stitcher.com\/s?fid=41763&amp;refid=stpr\" target=\"_blank\" rel=\"noopener\"><strong>Click here to subscribe via Stitcher<\/strong><\/a><a href=\"http:\/\/novicenolonger.com\/itunes\" target=\"_blank\" rel=\"noopener\"><br \/>\n<\/a><a href=\"http:\/\/novicenolonger.com\/feed\/podcast\/\" target=\"_blank\" rel=\"noopener\"><strong>Click here to subscribe via RSS (non-iTunes feed)<\/strong><\/a><\/p>\n<p>If you have a moment, I\u2019d also really appreciate you leaving an honest rating and review of the Novice No Longer podcast. It helps immensely with iTunes search and ranking, and helps other people discover this new show. You can rate it by clicking <a href=\"http:\/\/novicenolonger.com\/itunes\" target=\"_blank\" rel=\"noopener\"><strong>here<\/strong><\/a>.<\/p>\n<p>The Novice No Longer Podcast intro music was composed by the talented <a href=\"http:\/\/willlarche.com\/Will_Larche\/Blank.html\" target=\"_blank\" rel=\"noopener\">Will Larche<\/a>.<\/p>\n<p>Thanks again for listening!<\/p>\n\n<div style=\"display: block !important; margin:0 !important; padding: 0 !important\" id=\"wpp_popup_post_end_element\"><\/div><div class=\"powerpress_player\" id=\"powerpress_player_9481\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-557-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/novicenolonger-podcast.s3.amazonaws.com\/NNL007.mp3?_=1\" \/><a href=\"https:\/\/novicenolonger-podcast.s3.amazonaws.com\/NNL007.mp3\">https:\/\/novicenolonger-podcast.s3.amazonaws.com\/NNL007.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"https:\/\/novicenolonger-podcast.s3.amazonaws.com\/NNL007.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/novicenolonger.com\/?powerpress_pinw=557-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/novicenolonger-podcast.s3.amazonaws.com\/NNL007.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"NNL007.mp3\">Download<\/a> (Duration: 34:56 &#8212; 33.5MB) | <a href=\"#\" class=\"powerpress_link_e\" title=\"Embed\" onclick=\"return powerpress_show_embed('557-podcast');\" rel=\"nofollow\">Embed<\/a><\/p><p class=\"powerpress_embed_box\" id=\"powerpress_embed_557-podcast\" style=\"display: none;\"><input id=\"powerpress_embed_557-podcast_t\" type=\"text\" value=\"&lt;iframe width=&quot;320&quot; height=&quot;30&quot; src=&quot;https:\/\/novicenolonger.com\/?powerpress_embed=557-podcast&amp;amp;powerpress_player=mediaelement-audio&quot; title=&quot;Blubrry Podcast Player&quot; frameborder=&quot;0&quot; scrolling=&quot;no&quot;&gt;&lt;\/iframe&gt;\" onclick=\"javascript: this.select();\" onfocus=\"javascript: this.select();\" style=\"width: 70%;\" readOnly\/><\/p><!--powerpress_player-->","protected":false},"excerpt":{"rendered":"<p>When you&#8217;re launching a new product or service, getting press on a website like The Verge can really be the deciding factor between massive success and slipping into obscurity. Yet entrepreneurs still make the same mistakes, over and over, when emailing and pitching journalists. Dan Seifert is a Reviews Editor at The Verge and his [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[68],"tags":[138,53,85,136,45,137,134,135,133],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p46r0N-8Z","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/posts\/557"}],"collection":[{"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/comments?post=557"}],"version-history":[{"count":3,"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/posts\/557\/revisions"}],"predecessor-version":[{"id":1526,"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/posts\/557\/revisions\/1526"}],"wp:attachment":[{"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/media?parent=557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/categories?post=557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/novicenolonger.com\/wp-json\/wp\/v2\/tags?post=557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}