YouTube has recently made some changes that directly affect me and my channel, as well as thousands of other small creators. I made a quick video (above) outlining the changes, which I also summarize below, but I wanted to write this article to dive into the topic in a bit more detail. I’ve seen a lot of articles explaining why these changes won’t actually hurt YouTubers, and I want to argue that some people, including myself, are a forgotten minority.
Most people think securing passive income is all about releasing a killer online product that generates a boatload of income and will continue to sell itself in perpetuity.
With this mindset, people will often sit around doing nothing, waiting for the “perfect idea” to strike. Or they’ll spend years tweaking their product, making small changes with every new article or tutorial they read, but never actually release the finished version.
But passive income isn’t about creating and releasing a perfect product that nets thousands of dollars. It’s about setting up lots of smaller imperfect products, testing the market, and perfecting the most effective income generators.
Once your goal become diversifying your offerings, instead is creating a perfect single product, you’ll start seeing the money start rolling in. And that money will only snowball larger as it’s reinvested.
My guest today is Brian Yang, an online entrepreneur and the most popular dance teacher for men on YouTube. He shares exactly how he built his YouTube business, as well as what he’s doing in the Kindle Marketplace.